Built Through Generations
The story of hrd begins in 1909 and spans more than a century of changing names, new generations of leadership, evolving technologies and long-standing client relationships. From the city’s Beaux-Arts era through the rise of modern healthcare and telecommunications, each generation built on the knowledge and experience of the one before it. The work changed dramatically along the way, but a few things endured: a willingness to adapt, an appetite for complex problems and relationships that often grew far beyond a single project.
1909
Norman, Hentz & Reid
Hentz, Reid & Adler was a prominent American architectural firm based in Atlanta, Georgia, renowned for its Beaux-Arts classicism and contributions to the "Georgia school of classicism" in the Southeast during the early 20th century.
1927
Hentz, Reid & Adler
To this day - the iconic Swan House remains one of the area’s most regarded architectural works.
1913
Hentz & Reid
The firm's most productive and best-known era. Reid remained principal designer until his death from a brain tumor in February 1926, at which point Philip Shutze — a Georgia Tech and Columbia-trained architect.
1913
Hentz, Adler & Shutze
Hentz, Adler and Schutze J.W Architects
The Beaux-Arts Era
Mid-Century Transition
1950
Hentz & Reid
Hentz, Reid & Adler was a prominent American architectural firm based in Atlanta, Georgia, renowned for its Beaux-Arts classicism and contributions to the "Georgia school of classicism" in the Southeast during the early 20th century.
1967
Swan House
To this day - the iconic Swan House remains one of the area’s most regarded architectural works.
1957
Rich’s Department Store
The firm's most productive and best-known era. Reid remained principal designer until his death from a brain tumor in February 1926, at which point Philip Shutze — a Georgia Tech and Columbia-trained architect.
1978
East Lake Country Club
Hentz, Adler and Schutze J.W Architects
The Modern Era
1982
Harry Howell & Associates
Hentz, Reid & Adler was a prominent American architectural firm based in Atlanta, Georgia, renowned for its Beaux-Arts classicism and contributions to the "Georgia school of classicism" in the Southeast during the early 20th century.
2018
HRD Architects
To this day - the iconic Swan House remains one of the area’s most regarded architectural works.
1991
Howell Rusk Dodson
The firm's most productive and best-known era. Reid remained principal designer until his death from a brain tumor in February 1926, at which point Philip Shutze — a Georgia Tech and Columbia-trained architect.
2024
HRD group
HRD has grown by 150% in the last three years.